If you're reading this, you likely have a brilliant idea and you want to bring it to life...

You are told to post to social media. grow an email list, build a funnel, slide into DM's, run paid ads or even shout it from the mountain top... ringing any bells?

We can bet you have been bombarded with a million ideas to sell your offer or product...

And we are here to tell you, there is no wrong answer, but what we can say is many of our clients (including us) have tried doing all of these things and been in a place of inconsistency and not generating enough qualified leads to be profitable. Then finally, just give up or change the offer before really testing its validity. The truth is you could be sitting on a gold mine, but haven't reached the right audience.

What we love about paid ads, is we have the ability to get in front of people using hyper-focused targeting and really tap into the mind and behaviour of our ideal clients. When we only depend on organic traffic, it could take months or even years to find out whether an offer is viable.

For example, if you’ve already spent hours creating social media posts and seeing little to no engagement because you haven’t paid for the attention of the right stream of potential prospects, you're taking a shot in the dark. Most likely at least 70% or higher of your organic traffic is friends and family, so unless you have designed a program or offer for them, are you getting your offer in front of the right people? Most “internet-famous” gurus have spent years (likely paying for ads at some point) for leads and followers, which would quantify “qualified leads''… but for many, they don’t have this right out of the gate.

Here’s what we can tell you… It doesn’t take thousands of dollars to validate an offer or generate revenue, but it can if you don’t do it right.